By Omar Haddad, Industry Analyst January 27, 2026 In an effort to boost sales numbers, the automotive industry has made significant strides in streamlining the design process, resulting in cars that are, for the most part, quite normal. However, as we've seen in our recent discussion, there are still some cars that manage to slip through the cracks and exhibit unusual characteristics. In this article, we'll delve into one such car – the 2025 BMW iX – and explore what makes it surprisingly weird under the skin. The BMW iX, a fully electric luxury SUV, appears to be a typical example of a modern, high-tech vehicle. However, upon closer inspection, it reveals some intriguing design choices that set it apart from its conventional counterparts. One of the most striking features of the iX is its interior design. The cabin is dominated by a massive 12.3-inch touchscreen display, which serves as ...
By Omar Haddad, Industry Analyst
January 27, 2026
In an effort to boost sales numbers, the automotive industry has made significant strides in streamlining the design process, resulting in cars that are, for the most part, quite normal. However, as we’ve seen in our recent discussion, there are still some cars that manage to slip through the cracks and exhibit unusual characteristics. In this article, we’ll delve into one such car – the 2025 BMW iX – and explore what makes it surprisingly weird under the skin.
The BMW iX, a fully electric luxury SUV, appears to be a typical example of a modern, high-tech vehicle. However, upon closer inspection, it reveals some intriguing design choices that set it apart from its conventional counterparts.
One of the most striking features of the iX is its interior design. The cabin is dominated by a massive 12.3-inch touchscreen display, which serves as the primary interface for the car’s various systems. While this setup is not uncommon in modern cars, the iX takes it to an extreme, with the screen stretching across the entire width of the dashboard.
This design choice has both practical and aesthetic implications. On one hand, it provides an intuitive and immersive driving experience, with all the necessary information and controls at the driver’s fingertips. On the other hand, it creates a sense of claustrophobia, with the screen looming large over the driver’s field of vision.
Another unusual feature of the iX is its use of a bespoke interior trim material. BMW has developed a unique combination of materials, including a type of recycled plastic and a specialized wood composite, which is used to create the car’s interior surfaces. While this approach is certainly eco-friendly, it also results in a rather unusual texture and appearance.
In terms of performance, the iX is a force to be reckoned with, boasting an impressive 0–100 km/h time of just 5.4 seconds and a top speed of 250 km/h. The car’s electric powertrain is also noteworthy, with a range of up to 630 kilometers on a single charge.
Despite its many modern features, the BMW iX is a car that still feels a bit unusual. Its use of advanced materials, its unique interior design, and its bespoke trim elements all contribute to a sense of distinctiveness that sets it apart from more conventional vehicles.
In conclusion, the 2025 BMW iX is a car that is both modern and unusual, with a range of features that make it stand out from the crowd. While it may not be to everyone’s taste, it is certainly a car that is worth considering for those looking for a truly unique driving experience.
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