As we gaze upon the behemoths that dominate our roads, it's easy to get caught up in the hype surrounding size and magnitude. The 3XL T-shirt analogy may seem far-fetched, but it drives home a point: when it comes to cars, we're often more concerned with the quantity than the quality. The 2023 Ford F-350 Super Duty, for instance, boasts a whopping 3,500 pounds of payload capacity. While that's impressive, it's also a reminder that, in the world of automotive excess, scale is more important than magnitude. Take the McLaren F1, for example. This tiny, 2+2 sports car may not have the same raw power as its larger, more brutalized brethren, but its 60:40 weight-to-power ratio makes it a masterclass in performance. It's a testament to the fact that, when it comes to cars, scale is more important than size. We want to feel in control, not subordinate to our ...
As we gaze upon the behemoths that dominate our roads, it’s easy to get caught up in the hype surrounding size and magnitude. The 3XL T-shirt analogy may seem far-fetched, but it drives home a point: when it comes to cars, we’re often more concerned with the quantity than the quality. The 2023 Ford F-350 Super Duty, for instance, boasts a whopping 3,500 pounds of payload capacity. While that’s impressive, it’s also a reminder that, in the world of automotive excess, scale is more important than magnitude.
Take the McLaren F1, for example. This tiny, 2+2 sports car may not have the same raw power as its larger, more brutalized brethren, but its 60:40 weight-to-power ratio makes it a masterclass in performance. It’s a testament to the fact that, when it comes to cars, scale is more important than size. We want to feel in control, not subordinate to our machines.
This notion is reinforced by the work of automotive designer, Giorgetto Giugiaro. His designs, such as the Volkswagen Golf GTI, have always prioritized human scale over brute force. The result is a more relatable, more engaging driving experience. As we continue to push the boundaries of automotive excess, it’s essential that we remember the importance of scale.
The 2023 Ford F-350 Super Duty may be a behemoth, but it’s also a reminder that, in the world of automotive excess, we’re often more concerned with the quantity than the quality. We need to relate to our cars at a human scale, not be intimidated by their size. It’s time to rethink our approach to automotive design and prioritize the things that truly matter: performance, style, and human connection.
COMMENTS