The Ford Bronco, revived in 2021, has been soldiering on with minor, year-over-year enhancements, a strategy that's expected to continue until the Bronco is replaced with an entirely new model, likely near the end of the decade. According to Bronco engineer and development driver Seth Goslawski, the updates have been driven by customer feedback, with the 2025 model year bringing a new all-digital cluster and rear HVAC controls. Ford's approach has been to focus on incremental changes, rather than a major overhaul, a strategy that's been adopted by Jeep with its Wrangler. This approach has allowed the Bronco to maintain its position in the market, despite not yet dethroning the Wrangler. Goslawski notes that the Bronco's racing efforts have also influenced the development of new upgrades, including a high-profile change for the 2027 model year, which will be "obvious." The Bronco's sales have been strong, and with a market share ...
The Ford Bronco, revived in 2021, has been soldiering on with minor, year-over-year enhancements, a strategy that’s expected to continue until the Bronco is replaced with an entirely new model, likely near the end of the decade. According to Bronco engineer and development driver Seth Goslawski, the updates have been driven by customer feedback, with the 2025 model year bringing a new all-digital cluster and rear HVAC controls.
Ford’s approach has been to focus on incremental changes, rather than a major overhaul, a strategy that’s been adopted by Jeep with its Wrangler. This approach has allowed the Bronco to maintain its position in the market, despite not yet dethroning the Wrangler. Goslawski notes that the Bronco’s racing efforts have also influenced the development of new upgrades, including a high-profile change for the 2027 model year, which will be “obvious.”
The Bronco’s sales have been strong, and with a market share that’s shifted significantly since its reintroduction, Ford has chosen to stick with a proven formula. This approach bucking the trend of longer product cycles, where manufacturers typically introduce new models every 5-7 years. Instead, Ford is opting for a more iterative approach, with the Bronco continuing to evolve through small, incremental updates.
With the 2026 model year bringing some notable changes, including a revised interior and new off-road capabilities, it’s clear that Ford is committed to maintaining the Bronco’s position in the market. As Goslawski notes, “It’s been a lot more incremental,” and it’s likely that this approach will continue until the Bronco is eventually replaced.
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