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The Evolution of Performance: How the BMW M4 Continues to Reinvent Itself

The BMW M4 has been a stalwart of the automotive world for decades, with a rich history that spans multiple generations and designations. From its humble beginnings as a homologation special in the late 1980s to its current status as a high-performance icon, the M4 has always been a benchmark for driving excitement and prestige. But has the M4 become more attainable in recent years, thanks to the ravages of depreciation? To answer this question, let's take a closer look at the numbers. According to iSeeCars, the starting prices of the 2020 BMW M4 Coupe and Convertible have taken a significant hit in the past five years, with depreciation ranging from 44.1% to 50.1%. This means that a brand-new 2020 M4 would have cost around $76,245 for the Coupe and $81,845 for the Convertible, but now those prices have dropped to around $50,000. But while the numbers may look favorable, ...

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The BMW M4 has been a stalwart of the automotive world for decades, with a rich history that spans multiple generations and designations. From its humble beginnings as a homologation special in the late 1980s to its current status as a high-performance icon, the M4 has always been a benchmark for driving excitement and prestige. But has the M4 become more attainable in recent years, thanks to the ravages of depreciation?

To answer this question, let’s take a closer look at the numbers. According to iSeeCars, the starting prices of the 2020 BMW M4 Coupe and Convertible have taken a significant hit in the past five years, with depreciation ranging from 44.1% to 50.1%. This means that a brand-new 2020 M4 would have cost around $76,245 for the Coupe and $81,845 for the Convertible, but now those prices have dropped to around $50,000.

But while the numbers may look favorable, it’s worth noting that the prices are starting to creep back up in 2026, according to KBB data. This suggests that the M4’s value proposition may not be as strong as it once was, and that buyers may need to be more careful about timing their purchases.

So, what does this mean for potential buyers? For context, the average new car is still hovering around $50,000, so the 2020 M4 is indeed in the ballpark. However, the fact that the M4’s depreciation has slowed down in recent years means that it may not be the best value proposition for buyers who are looking for a high-performance car that won’t break the bank.

That being said, the M4 is still an incredible machine that offers a level of driving excitement and prestige that’s hard to match. With its powerful engine, precise handling, and luxurious interior, the M4 is a true driver’s car that’s sure to put a smile on the face of any enthusiast.

In conclusion, while the M4’s depreciation may have slowed down in recent years, it’s still an incredible machine that offers a unique combination of performance, luxury, and driving excitement. Whether or not it’s the best value proposition for buyers depends on a variety of factors, including timing, budget, and personal preferences.

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