Rivian has taken the automotive world by storm with its high-performance electric SUVs, and now the company is taking it to the next level with the introduction of its new sub-brand, Rivian Adventure Department (RAD). This new entity promises to push the limits of speed and off-road prowess, bridging the gap between extreme adventure and features that end up in your driveway. According to Rivian, RAD represents the living, breathing expression of the passion that defines the company. It's a promise to never stop pushing the boundaries of adventure, and it's the kind of spirit that brought about the R1S and R1T Quad. The new sub-brand has its roots in Rivian's already adventurous team, who have participated in events like the Long Way Up program, the Rebelle Rally, Pikes Peak, and more. The Rivian Adventure Department made its official debut at the FAT Ice Race in Big Sky, Montana, and ...
Rivian has taken the automotive world by storm with its high-performance electric SUVs, and now the company is taking it to the next level with the introduction of its new sub-brand, Rivian Adventure Department (RAD). This new entity promises to push the limits of speed and off-road prowess, bridging the gap between extreme adventure and features that end up in your driveway.
According to Rivian, RAD represents the living, breathing expression of the passion that defines the company. It’s a promise to never stop pushing the boundaries of adventure, and it’s the kind of spirit that brought about the R1S and R1T Quad. The new sub-brand has its roots in Rivian’s already adventurous team, who have participated in events like the Long Way Up program, the Rebelle Rally, Pikes Peak, and more.
The Rivian Adventure Department made its official debut at the FAT Ice Race in Big Sky, Montana, and it’s clear that this sub-brand is all about embracing the unknown and pushing the limits of what’s possible. With RAD, Rivian is giving its machines a name that reflects its commitment to extreme adventure and performance.
The mission of RAD is to find the next level of what’s possible with Rivian’s vehicles, and it’s a promise that’s not confined to one team. It’s the very DNA of the company, from the designers and engineers to its community of owners. With RAD, Rivian is taking its passion for adventure to the next level, and it’s an exciting time for fans of the brand.
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