Rivian has officially announced the launch of its Adventure Department, a performance wing dedicated to pushing the boundaries of what is possible in the electric startup's vehicles. This move is not just a marketing tactic, but a reflection of Rivian's commitment to exploring new frontiers in the world of electric mobility. The Rivian Adventure Department is staffed with designers and engineers who work tirelessly to fine-tune Rivian's electric models for off-road excellence and precision grip. This has resulted in the development of the RAD Tuner, a drive mode selector that allows for adjustments to power output, torque bias, stability control, and brake regeneration to match the trail or road ahead. Currently available in second-generation quad motor R1S and R1T units, the RAD Tuner is a testament to Rivian's dedication to creating vehicles that can handle any terrain. Rivian's enthusiasm for the Adventure Department is evident in its internal program abbreviation ...
Rivian has officially announced the launch of its Adventure Department, a performance wing dedicated to pushing the boundaries of what is possible in the electric startup’s vehicles. This move is not just a marketing tactic, but a reflection of Rivian’s commitment to exploring new frontiers in the world of electric mobility.
The Rivian Adventure Department is staffed with designers and engineers who work tirelessly to fine-tune Rivian’s electric models for off-road excellence and precision grip. This has resulted in the development of the RAD Tuner, a drive mode selector that allows for adjustments to power output, torque bias, stability control, and brake regeneration to match the trail or road ahead. Currently available in second-generation quad motor R1S and R1T units, the RAD Tuner is a testament to Rivian’s dedication to creating vehicles that can handle any terrain.
Rivian’s enthusiasm for the Adventure Department is evident in its internal program abbreviation of “RAD.” This is not just a marketing gimmick, but a reflection of the company’s passion for exploration and adventure. As chief design officer Jeff Hammoud puts it, “RAD represents the living, breathing expression of the passion that defines Rivian. It’s a promise to never stop pushing the boundaries of adventure.”
The Rivian Adventure Department has already made its mark with victories in the 2023 Rebelle Rally and Pikes Peak electric truck records of 2023 and 2024. These achievements demonstrate the department’s commitment to creating vehicles that are capable of handling extreme conditions.
While Rivian has not yet confirmed plans for RAD-badged models, the company’s hint at a bigger, brighter future suggests that the Adventure Department will play a significant role in shaping the brand’s performance offerings. This is a move that is likely to resonate with enthusiasts, who have already demonstrated a strong following for Rivian’s vehicles.
In a market where automakers are constantly vying for the attention of enthusiasts, Rivian’s decision to create a dedicated performance wing is a bold move. By applying the same formula that has made Hyundai’s N Division and Mercedes-AMG models so successful, Rivian is betting hard on the enthusiast. This is a strategy that is likely to pay off, given the company’s existing cult following.
As Rivian continues to push the boundaries of what is possible in the world of electric mobility, it’s clear that the Adventure Department will play a crucial role in shaping the brand’s future. With its commitment to exploration, adventure, and performance, Rivian is poised to take the automotive world by storm.
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