In a bizarre marketing stunt, Red Bull has used a Rimac Nevera electric hypercar to help pilot Dario Costa land a plane on a moving train before taking off again. The stunt, which was filmed in Croatia, involved Costa training with the 2,078bhp hypercar for three days at Pula Airport. According to Rimac, the Nevera was used as a "high-precision moving reference platform" that gave Costa "a real-world moving surface against which to rehearse the cognitive and physical demands of landing almost completely blind on a moving target." The Nevera was used in reverse to simulate the severe wake turbulence that would be created by the moving cargo train on the day of the stunt. The training involved speed synchronisation, alignment judgement, and reaction timing, all of which are essential skills for a pilot to master. Costa successfully completed the landing and take-off, which was captured on camera. While the ...
In a bizarre marketing stunt, Red Bull has used a Rimac Nevera electric hypercar to help pilot Dario Costa land a plane on a moving train before taking off again. The stunt, which was filmed in Croatia, involved Costa training with the 2,078bhp hypercar for three days at Pula Airport.
According to Rimac, the Nevera was used as a “high-precision moving reference platform” that gave Costa “a real-world moving surface against which to rehearse the cognitive and physical demands of landing almost completely blind on a moving target.” The Nevera was used in reverse to simulate the severe wake turbulence that would be created by the moving cargo train on the day of the stunt.
The training involved speed synchronisation, alignment judgement, and reaction timing, all of which are essential skills for a pilot to master. Costa successfully completed the landing and take-off, which was captured on camera.
While the use of a hypercar for this type of training may seem excessive, it’s clear that Costa needed to practice landing in challenging conditions. The Nevera’s high-performance capabilities and advanced technology made it the perfect platform for this type of training.
The stunt has raised questions about the use of high-performance vehicles in unusual ways, but it’s clear that Red Bull is willing to think outside the box to create memorable marketing moments. Whether or not the stunt will pay off in terms of sales remains to be seen, but one thing is certain: it’s a testament to the capabilities of the Rimac Nevera.
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