A peculiar strategy is unfolding at Nissan, as the company considers launching both a new body-on-frame Pathfinder SUV and an updated Pathfinder crossover around the same time. This timeline puts the arrival of such a Pathfinder "hybrid" in mid-2029, shortly after the confirmed 2028 launch of the Xterra. While this approach may seem confusing, it has precedent. Ford is employing a similar strategy with the Bronco and Bronco Sport, positioning the two as distinct visions of the Bronco badge. The report from Automotive News suggests that this overlap is not a long-term plan, but rather a temporary experiment to gauge the sales performance of each individual model. This could mean that the Pathfinder reclaims its place at the heart of Nissan's off-road lineup, or it could indicate that the crossover strain of Pathfinders is the future. The key will be to observe how each model performs in the market and ...
A peculiar strategy is unfolding at Nissan, as the company considers launching both a new body-on-frame Pathfinder SUV and an updated Pathfinder crossover around the same time. This timeline puts the arrival of such a Pathfinder “hybrid” in mid-2029, shortly after the confirmed 2028 launch of the Xterra. While this approach may seem confusing, it has precedent. Ford is employing a similar strategy with the Bronco and Bronco Sport, positioning the two as distinct visions of the Bronco badge.
The report from Automotive News suggests that this overlap is not a long-term plan, but rather a temporary experiment to gauge the sales performance of each individual model. This could mean that the Pathfinder reclaims its place at the heart of Nissan’s off-road lineup, or it could indicate that the crossover strain of Pathfinders is the future. The key will be to observe how each model performs in the market and adjust the strategy accordingly.
As we await the official confirmation of these plans, it’s essential to consider the implications of this strategy. By offering customers two distinct options, Nissan is catering to different tastes and preferences. The body-on-frame Pathfinder will likely appeal to those seeking a more traditional, rugged off-road experience, while the crossover Pathfinder will cater to those prioritizing comfort, convenience, and a lower price point.
Ford’s approach with the Bronco and Bronco Sport serves as a reference point. The crossover-like Bronco Sport is smaller and more affordable than the truck-like flagship Bronco, and it’s likely that Nissan will employ a similar approach with the Pathfinder crossover. However, the crossover’s size and features will need to be carefully calibrated to appeal to a wider audience.
The Pathfinder’s place in Nissan’s lineup is uncertain, and the company’s strategy will depend on the sales performance of each model. One thing is clear, though: the Pathfinder’s rebirth will be a significant event in the automotive world, and it will be fascinating to see how Nissan navigates this uncharted territory.
COMMENTS