Maserati's electric lineup has been plagued by setbacks, and the latest development is a significant markdown on the company's remaining 2025 Folgore models. According to a report by Cars Direct, dealers are being instructed to discount the GranTurismo Folgore and GranCabrio Folgore by as much as $85,000, effectively reducing their base prices to $115,000 and $123,000, respectively. The discounts on these models, which normally start at around $200,000 and $208,000, respectively, make them cheaper than their gasoline-powered counterparts. The 2025 Grecale Folgore SUV, which normally starts at $121,290, is eligible for a $40,000 incentive, resulting in a price of $81,290 – a 33% savings off the MSRP. These discounts demonstrate Maserati's efforts to clear out its remaining electric inventory and make its vehicles more competitive in the market. However, the company's struggles with its electric lineup have been well-documented, and this move may be a sign that Maserati is reassessing ...
Maserati’s electric lineup has been plagued by setbacks, and the latest development is a significant markdown on the company’s remaining 2025 Folgore models. According to a report by Cars Direct, dealers are being instructed to discount the GranTurismo Folgore and GranCabrio Folgore by as much as $85,000, effectively reducing their base prices to $115,000 and $123,000, respectively.
The discounts on these models, which normally start at around $200,000 and $208,000, respectively, make them cheaper than their gasoline-powered counterparts. The 2025 Grecale Folgore SUV, which normally starts at $121,290, is eligible for a $40,000 incentive, resulting in a price of $81,290 – a 33% savings off the MSRP.
These discounts demonstrate Maserati’s efforts to clear out its remaining electric inventory and make its vehicles more competitive in the market. However, the company’s struggles with its electric lineup have been well-documented, and this move may be a sign that Maserati is reassessing its strategy.
In order to remain competitive, Maserati needs to focus on producing high-quality electric vehicles that meet the demands of modern car buyers. The company’s electric lineup has been criticized for its high prices and limited range, and it remains to be seen whether Maserati can turn things around.
Despite the challenges, Maserati’s electric lineup still offers some unique features and benefits. The Grecale Folgore, for example, boasts a range of up to 373 miles on a single charge and can accelerate from 0-60mph in just 3.7 seconds. The GranTurismo Folgore and GranCabrio Folgore also offer impressive performance, with the former reaching 0-60mph in 3.2 seconds and the latter in 3.3 seconds.
However, for buyers looking for a more affordable electric vehicle, Maserati’s discounts on the Folgore models may be too little, too late. The company needs to focus on producing more competitive vehicles that meet the demands of the electric vehicle market.
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