Ferrari, the iconic Italian supercar manufacturer, has long been at the forefront of hybrid-electric technology. The company's plug-in hybrid models, such as the SF90 / 849 Testarossa and 296 GTS / GTB families, have been touted for their exceptional performance and efficiency. However, a recent report by CarExpert Australia has revealed that the majority of Ferrari owners are not utilizing the full potential of their hybrid-electric systems. Analysis of five years of Ferrari ownership data has shown that pure-electric modes are almost never used, with the majority of drivers relying on regenerative braking and the engine's power to juice up the electric assistance system during normal driving. Instead, drivers typically charge their cars when being stored for extended periods of time. Ferrari's eManettino system allows owners to switch through drive modes that adjust the levels of application of hybrid-electric assistance. While the company offers a true Hybrid mode that blends ...
Ferrari, the iconic Italian supercar manufacturer, has long been at the forefront of hybrid-electric technology. The company’s plug-in hybrid models, such as the SF90 / 849 Testarossa and 296 GTS / GTB families, have been touted for their exceptional performance and efficiency. However, a recent report by CarExpert Australia has revealed that the majority of Ferrari owners are not utilizing the full potential of their hybrid-electric systems.
Analysis of five years of Ferrari ownership data has shown that pure-electric modes are almost never used, with the majority of drivers relying on regenerative braking and the engine’s power to juice up the electric assistance system during normal driving. Instead, drivers typically charge their cars when being stored for extended periods of time.
Ferrari’s eManettino system allows owners to switch through drive modes that adjust the levels of application of hybrid-electric assistance. While the company offers a true Hybrid mode that blends combustion engine power with all-electric propulsion, this mode is seldom used. Instead, owners are more likely to choose to use Performance mode, which keeps the gasoline engine on constantly and blends in electric power.
This internal analysis of Ferrari’s hybrid-electric program comes as the automaker plans to bring its battery production in-house. Longevity has reportedly been the primary concern amongst Ferrari’s electrified customer base, so the brand is reportedly working to ensure that maintenance will continue for the many decades some owners will keep their cars.
The potential for upgrades through battery enhancement offers Ferrari another avenue to keep its power-hungry customers happy in the long run. However, it’s clear that there is still a disconnect between the capabilities of hybrid-electric technology and the driving habits of Ferrari’s customers.
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