Ford is shifting its focus to making affordable, electric options available to consumers. The automaker aims to introduce a slate of all-new models priced below $40,000 by the end of the decade, including an electric midsize pickup that will hit showrooms in 2027. According to Andrew Frick, president of Ford's EV and gas-car divisions, these models will be across the company's lineup of cars, trucks, SUVs, vans, and will be multi-energy. This move is part of Ford's effort to retain 70 percent of Edge and Escape customers and keep them from shopping elsewhere. To make existing models more affordable, Ford will implement a first-time buyer program and prioritize certified pre-owned vehicles. This strategy is aimed at addressing the need for cheap transportation that isn't a truck, and could potentially help the company retain customers who might otherwise be looking for alternative options. While details are still scarce on the four ...
Ford is shifting its focus to making affordable, electric options available to consumers. The automaker aims to introduce a slate of all-new models priced below $40,000 by the end of the decade, including an electric midsize pickup that will hit showrooms in 2027. According to Andrew Frick, president of Ford’s EV and gas-car divisions, these models will be across the company’s lineup of cars, trucks, SUVs, vans, and will be multi-energy. This move is part of Ford’s effort to retain 70 percent of Edge and Escape customers and keep them from shopping elsewhere.
To make existing models more affordable, Ford will implement a first-time buyer program and prioritize certified pre-owned vehicles. This strategy is aimed at addressing the need for cheap transportation that isn’t a truck, and could potentially help the company retain customers who might otherwise be looking for alternative options.
While details are still scarce on the four other models expected to be introduced, it’s unclear whether a Focus or Fiesta comeback is on the horizon. However, it’s possible that European markets may receive a Focus or Fiesta revival, which would likely be met with enthusiasm from fans of the brand.
Ford’s plans to bring affordable, electric options to market are an exciting development in the automotive industry. With the company’s commitment to making sustainable, eco-friendly vehicles more accessible to consumers, it will be interesting to see how these new models are received by the market.
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