Ford Europe's plans for passenger cars are centered around profitability, and the company is taking a careful approach to ensure the success of its new offerings. The decision to kill off the Fiesta, Focus, and Fusion models in the States has had far-reaching implications, but the European market is still home to the Mondeo, which will continue to be produced. However, the automaker's focus on the segment is shifting, and CEO Jim Farley has outlined plans for "exciting" new offerings. Farley's comments during the Q4 2025 earnings call with investors left no doubt about the brand's intentions. Ford Europe has already made moves to ease the revival, including the appointment of former vice-president of business transformation Christian Weingaertner to the role of general manager, passenger vehicles. The company has also entered a strategic partnership with Renault, which will result in two Ford EVs riding on the French automaker's Ampere platform. ...
Ford Europe’s plans for passenger cars are centered around profitability, and the company is taking a careful approach to ensure the success of its new offerings. The decision to kill off the Fiesta, Focus, and Fusion models in the States has had far-reaching implications, but the European market is still home to the Mondeo, which will continue to be produced. However, the automaker’s focus on the segment is shifting, and CEO Jim Farley has outlined plans for “exciting” new offerings.
Farley’s comments during the Q4 2025 earnings call with investors left no doubt about the brand’s intentions. Ford Europe has already made moves to ease the revival, including the appointment of former vice-president of business transformation Christian Weingaertner to the role of general manager, passenger vehicles. The company has also entered a strategic partnership with Renault, which will result in two Ford EVs riding on the French automaker’s Ampere platform.
The EVs are expected to arrive in the sub-compact segment, which is sorely lacking a Ford entry at the current moment. New models, including pure EVs and hybrids, are currently slated for a 2027 arrival. Ford’s new Universal EV Platform, which is simpler and more affordable than the current electric offerings and slated to arrive in 2027 with the launch of its mid-size electric pickup, will also underpin a sedan. Whether or not there is room for a hybridized version will have to be seen.
While the USA isn’t being entirely left out of the sedan situation, a new sedan is not expected to be one of these Euro models. Farley has already confirmed that a new sedan will come to the U.S. market, but the details remain under wraps. The company’s focus on the segment is shifting, and the success of its new offerings will be crucial in bringing real profitability back to the passenger car business.
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