Ferrari has long been synonymous with speed, style, and a passion for innovation. The Italian automaker's latest foray into the world of electric vehicles is the Luce, a car that embodies the brand's commitment to pushing boundaries and redefining the driving experience. By partnering with renowned designer Jony Ive and his industrial design firm LoveFrom, Ferrari has created a vehicle that not only meets but exceeds expectations. The Luce's interior is a masterclass in design, with a focus on clean lines, minimalism, and a deep understanding of the driver's needs. The binnacle, a central dashboard feature, is a standout element, boasting three digital and analog gauges that work in harmony to provide the driver with a wealth of information. The steering wheel, designed by Ive, is a work of art, with a thin, three-spoke design that evokes the classic Ferrari 250 Europa. The paddle shifters deliver a satisfying click with ...
Ferrari has long been synonymous with speed, style, and a passion for innovation. The Italian automaker’s latest foray into the world of electric vehicles is the Luce, a car that embodies the brand’s commitment to pushing boundaries and redefining the driving experience. By partnering with renowned designer Jony Ive and his industrial design firm LoveFrom, Ferrari has created a vehicle that not only meets but exceeds expectations.
The Luce’s interior is a masterclass in design, with a focus on clean lines, minimalism, and a deep understanding of the driver’s needs. The binnacle, a central dashboard feature, is a standout element, boasting three digital and analog gauges that work in harmony to provide the driver with a wealth of information. The steering wheel, designed by Ive, is a work of art, with a thin, three-spoke design that evokes the classic Ferrari 250 Europa. The paddle shifters deliver a satisfying click with every shift, adding to the overall driving experience.
The center console and infotainment screen are where the Luce truly comes alive, featuring an iPad-style tablet with aircraft-style toggle switches and a proper volume knob. The screen itself is a marvel of engineering, with a watch dial that can switch between a traditional watch face, a chronograph, and a compass. Ferrari’s collaboration with Samsung has resulted in a truly unique interface that is both intuitive and visually stunning.
The shifter itself is a compact, upside-down-L-shaped design that is both functional and aesthetically pleasing. The knob is made from Corning’s Gorilla Glass, hardened in a 400º Celsius salt bath and drilled with precision laser holes to reveal hidden illumination. The cupholders, window and accessory buttons, and dual-cubby console surrounding the shifter add modern amenities without compromising the open-air feel inside the cabin.
Ferrari’s commitment to innovation is evident in every aspect of the Luce, from its advanced materials to its cutting-edge design. By partnering with LoveFrom, Ferrari has been able to create a vehicle that is not only technologically advanced but also visually stunning. The Luce is a car that sets the benchmark for user experience in future products, and it’s clear that Ferrari is ready to disrupt its own legend.
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