General Motors made its Formula 1 debut with Cadillac and TWG Motorsports, unveiling the livery during the fourth quarter of Super Bowl LX. The commercial featured the audio of John F. Kennedy's famous 1962 speech, as components of the car flew together to form in the middle of a sparse desertscape. The full car was revealed, showcasing the asymmetrical design with white and silver chrome on the left side and black and silver chrome on the right. The livery prominently displays TWG AI on its sidepods, a major sponsor of Andretti Global. Without a title sponsor in the first year, Cadillac gets to place its crest prominently on the car. It also uses its classic script logo on the sides of the nose, white against the black and vice versa. On the nose, there are smaller ads for both Cadillac and TWG, accompanied by ads for insurance agency Gainbridge, iconic ...
General Motors made its Formula 1 debut with Cadillac and TWG Motorsports, unveiling the livery during the fourth quarter of Super Bowl LX. The commercial featured the audio of John F. Kennedy’s famous 1962 speech, as components of the car flew together to form in the middle of a sparse desertscape. The full car was revealed, showcasing the asymmetrical design with white and silver chrome on the left side and black and silver chrome on the right.
The livery prominently displays TWG AI on its sidepods, a major sponsor of Andretti Global. Without a title sponsor in the first year, Cadillac gets to place its crest prominently on the car. It also uses its classic script logo on the sides of the nose, white against the black and vice versa. On the nose, there are smaller ads for both Cadillac and TWG, accompanied by ads for insurance agency Gainbridge, iconic American clothing brand Tommy Hilfiger, automotive components manufacturer Tenneco, and F1’s tire provider Pirelli.
The front wings mirror the primary colors of their respective sides. The left angle of Cadillac’s First F1 Livery features a unique combination of colors and typography. The one-minute Super Bowl Commercial comes before a full release of the livery on a showcar, currently in its frosted box, in the middle of New York’s Times Square, set for around 20 minutes after the end of the Super Bowl.
This livery will hit the track for real for the first time on March 7th when veterans Sergio Perez and Valtteri Bottas begin Cadillac’s first F1 campaign. The team’s testing livery was revealed in Detroit, showcasing the car’s design and sponsorship. Cadillac’s F1 Team Is Finally Happening, marking a significant milestone for the brand. The team has signed Valtteri Bottas and Sergio Perez, two experienced drivers who will help the team make its mark in the F1 world.
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